Why MacBook Air?
Updated Dec 23rd, 2009If you ever tried comparing MacBooks on Apple’s site, you’ll see they put on a table side by side all models of MacBooks but they don’t fully compare them. So, I decided to make another comparative, just like they did, but including some missing points, the results are presented below. Items marked in green are the best of the line; marked in yellow means two of them have the same option. Makes no sense marking where they all are equals.
Another comparison could be made between the MacBook Air and other MacBooks bearing the same price, and the results would be the same, but the possibilities are vast and wouldn’t fit here. You can do it by yourself and see what machine you’d get for $1499.
MacBook(MC207LL/A) |
13-inch MacBook Pro(MB990LL/A) |
MacBook Air(MC233LL/A) |
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|---|---|---|---|
Specifications |
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Processor Default Memory Maximum Memory Hard Drive Graphics Processor |
2.26GHz Intel Core 2 Duo 2GB 4GB 250GB 5400-rpm NVIDIA GeForce 9400M |
2.26GHz Intel Core 2 Duo 2GB 8GB 160GB 5400-rpm NVIDIA GeForce 9400M |
1.86GHz Intel Core 2 Duo 2GB 2GB 120GB 4200-rpm NVIDIA GeForce 9400M |
Size and Weight2 |
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Height Width Depth Weight |
1.08 inches (2.74 cm) 13.00 inches (33.03 cm) 9.12 inches (23.17 cm) 4.7 pounds (2.13 kg) |
0.95 inch (2.41 cm) 12.78 inches (32.5 cm) 8.94 inches (22.7 cm) 4.5 pounds (2.04 kg) |
0.76 inch (1.94 cm) 12.8 inches (32.5 cm) 8.94 inches (22.7 cm) 3.0 pounds (1.36 kg) |
Display2 |
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Widescreen Size Native Resolution |
13.3-inch LED-backlit 1280 by 800 pixels |
13.3-inch LED-backlit 1280 by 800 pixels |
13.3-inch LED-backlit 1280 by 800 pixels |
Network |
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Gigabyte Ethernet Port Airport Wi-Fi 802.11n Bluetooth 2.1 |
Yes Yes Yes |
Yes Yes Yes |
- Yes Yes |
Other Features |
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Battery Time USB 2.0 Ports Firewire 800 Ports Mini DisplayPort iSight Camera Backlit Keyboard SD Card Slot SuperDrive Audio Minijack Kensington Lock Slot |
7 hours 2 - Yes Yes - - Yes In/Out (iPhone like) Yes |
7 hours 2 1 Yes Yes Yes Yes Yes One in, one out Yes |
5 hours 1 - Yes Yes Yes - - Out only - |
Price |
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$999 |
$1199 |
$1499 |
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I think the table is enough to make a point, so I ask: why would you buy a MacBook Air today? Is it the weight really worth a lot extra bucks and less resources? We don’t think so. We think there are only three possible ways out for Apple and the MacBook Air:
- Close the production line. Are they even selling?
- Lower its price to $899. Putting the MacBook Air this low in price would allow customers to also buy the external SuperDrive, thus making it a worth alternative to the basic MacBook (and the weight really becomes a worthy differential); or
- Reduce its size. Let’s face it: the MacBook Air IS a netbook. But it’s too big! A reduced size would really be a differential and maybe make it worth buying (and lower the price too).
We (obviously) vote for the last alternative. Reducing the size would also allow for a reduction in cost of manufacturing and that would also reflect on a reduction in price, thus making it more competitive. Plus, the recent effor of Apple to cut support of Atom processors (netbooks) on Snow Leopard (which I heard was in vain as some can still install and upgrade).
We are not crazy; we just would like to bring Apple to its reason. And we are not the first to talk about it:
- Notice to Tim Cook: Apple Has A Netbook. It’s Just Not Competitive.
- Apple’s Tim Cook: Why don’t we make netbooks? Because they suck
- Read My Lips: Apple Is a Netbook Maker
- Survey: Apple’s lack of netbook hurts it with students
- Nokia Unveils Netbook, Beats Apple to the Punch
- MacBook Air: top 10 things wrong with it
Some of the “wrongs” still apply. - Forget the Apple tablet: These touch-screen laptops are available now
- Step Aside Apple Fans, Apple Needs to Sell Tablets to the PC Crowd
Pay attention to the numbers. They scream.
By ignoring this market, Apple risks repeating Microsoft’s mistakes (anyone remembers what they said when the web was out?). The question is: why is Apple swimming against the stream? And a personal note to Mr. Tim Cook: if netbooks as they are today suck, people wouldn’t buy lots and lots of them.